The only way to keep the small folk loyal is to make certain they fear you more than they do the enemy
The Targaryens wed brothers and sisters for 300 years to keep the bloodline pure
Show them what Lannisters are, what we do to our enemies
The darkness is coming for us all. We'll face it together. And when the Great War is over, perhaps you'll remember I chose to help with no promises or assurances from any of you. I expect not