If I do not press my claim, my claim will be forgotten
Kneel before me, lay your sword at my feet, pledge me your service, and you'll rise again as Jon Stark, Lord of Winterfell
While Robert smashed Rhaegar on the Trident, my men ate the dogs, because the horses had already been devoured. While the Lannisters sacked King's Landing, we ate the rats.
If I retreat again, I'll become the King Who Ran