Lord Eddard's integrity cost him his head
I'll offer them their lives and their freedom, if Mance kneels before me and swears his loyalty
Joffrey, Renly, Robb Stark, they are all thieves
Robert is dead and a bastard pretender soils my throne while the realm fills with schemers and traitors. But the rightful king is coming for them all. And l will not stop until l have scoured this land clean of abomination